Brand Kit

Download what you need, and use it as it is.

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Logos

White is the standard. Use the green symbol when the logo needs more presence, and black only on light backgrounds.

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Logo

Symbol and wordmark together. Use this by default.

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Symbol

For avatars, favicons and small spaces.

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Wordmark

Only when the symbol is already shown nearby.

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Usage

Keep clear space around the logo so nothing crowds it, and always use the files as they are.

• Clear space: at least the gap between the symbol and the wordmark, on every side.
• Backgrounds: dark by default. The black logo only goes on light backgrounds.

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Colour

Dark first, green as signal. Green marks what matters, like a key action or a highlighted word. Everything else sits on dark neutrals.

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Typography

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Name And Voice

Write Sonar, or Sonar.Trade in running text. We sound sharp, confident, calm and technical: we explain what Sonar does, and never hype what it might do.